Brandi's Journal

ESAI announced $3 million in new funding to expand its Identity Intelligence™ platform and Brandi voice coach, helping Gen Z students navigate an AI-transformed path from college admissions to careers.

Why Gen Z Can’t Explain Their Value — and What It Means for Education and Hiring

And what I wish I had at 17

The growing mismatch between dynamic careers and fixed professional identities.

Why college and career discovery should shift from one-time decisions to continuous reflection that builds identity over time.

How Identity Intelligence™ helps students turn scattered experiences into clear, compelling narratives and articulate their value with confidence.

We built tech for information. Now we need to build tech for identity.

Why identity infrastructure is becoming essential in the AI hiring era and how it helps students articulate authentic, differentiated career narratives.

How Sideways Self-Discovery helps students reflect, uncover authentic identity signals, and make more confident college and career decisions.

How conversational AI unlocks deeper reflection, reduces performance pressure, and surfaces authentic identity signals.

Idenity Intelligence 101

How Data Driven Insights Give Students a Real Advantage in College Admissions

Highlights from two inspiring NYC events

Your online presence speaks louder than you think. Here’s how to make sure what colleges find online reflects the same story you’re telling in your application.

AI is reshaping college admissions by lowering costs, saving time, and helping the process better reflect each student’s potential.

AI as a compass, not a shortcut

Former college advisor Julia Dixon gets a deal with Mark Cuban.

ESAI founder Julia Dixon enters the tank... Will the Sharks bite?

Be the essay that AOs ~actually~ remember.

Are they stalking your Tiktok? Probably not. But they might.

Be honest, did you just Google this entire phrase?

Don't worry, we're not telling you to visit Yale in the 7th grade.

Turn your interests into a standout project that’s totally you.

Not a yes, not a no. So, what's next?

QuestBridge connects low-income students with full rides to top colleges—no catch.

How the end of affirmative action is quietly reshaping college admissions—and what it means for you.

How to get the rec letters that actually impress admissions officers.

Door close, window open.

Why they're worth your time—and how to work them like a pro.

How your application timing can actually shape your college chances.

Do your test scores actually make your application stronger?

Here’s how to get back on track.

Too many? Not enough? Let's chat.

How to tackle writing about struggles in your college essay—what works and what doesn’t.

How to approach those extra essay questions and make them count.

They offer more than you think.

It's easier than you think with the right steps.

Does it add value or look gimmicky?

Knowing when using 'I' or 'you' works in your college essay—and when it doesn’t.

What you do outside the classroom can make or break your college app.

Who's reading it and what do they even look for?

Avoid missteps and start picturing yourself there!

Tips that can actually make a difference.

Draw your readers in!

Leave some things out. Trust us.

Someone probably told you that you need one. Maybe that's true but what if it's not?

Not all educational AI is "cheating."

C'mon, we're telling you what not to do!

How to approach personal identity topics in your college essay with impact.

Keep that dream alive!

We want you to win!

Show them why you two are perfect for each other.

Link your niche interests, values, and passions to your future.

Breaking down what really influences admissions decisions at top schools.

Pleaseeeeee don't overshare.

Don't be that guy.

Highlight your story.

Alright, let's wrap this thing up.

It might not be about unicorns, but it'll help.

Let's get things off on the right foot.

Pleaseeee stop writing about your sports injury.

Stand out, get in.

Ways to help the process along without ever outsourcing your work.