About us
Our story
The name ESAI (pronounced “essay eye”) is a nod to where it all began — helping students craft a stronger college essay by combining the power of AI with the heart of authentic storytelling.
What started as a college essay tool has grown into an adaptive experience that helps students discover their story, connect it to purpose, and navigate what’s next.
Our growth
Today, ESAI goes beyond college admissions—supporting students from college to career. From discovering internships to preparing for interviews and first jobs, our tools help students translate their experiences into clear, confident next steps.
College essays to applications
Internships and career exploration
Life beyond the classroom
Our mission
We believe every student has a story worth telling—one that's authentically theirs. ESAI exists to help you articulate who you are and where you're headed, without compromise or imitation. Authenticity > algorithms.
The milestones that shaped us
From a moment to a movement reaching millions of students, ESAI's growth shows what happens when you build with purpose and listen to what students actually need.
2018
Julia Dixon graduates from the University of Michigan where her passion for storytelling begins to take shape.
She turns a side gig into a full-time role as a college advisor.
2022
After 5 years advising students, Julia sees an opportunity.
ESAI is founded to democratize access to admissions guidance using ethical AI.
2023
First ESAI tools launch and quickly reach 100,000 students nationwide.
Massive TikTok growth helps ESAI reach millions across the country.
2024
ESAI expands from essay tools to a full college support platform.
New tools give students a more complete way to shape and strengthen their applications.
2025
Julia appears on Shark Tank and lands a deal with Mark Cuban.
ESAI surpasses 500,000 student users.
Today
ESAI launches the Career Track expanding from college admissions to career readiness.
Brandi, its first AI voice agent, begins connecting students to internships and jobs.
Meet the people behind ESAI
Building the future of student storytelling and opportunity
