Frequently asked questions
About ESAI
ESAI helps students understand their own story and use it to open real opportunities. Our platform combines AI tools and conversation-based guidance to help students recognize patterns in their experiences, articulate what makes them unique, and translate that into stronger applications, interviews, and career decisions. Instead of writing for you, ESAI helps you think, reflect, and tell your story better. Learn more about our story.
ESAI is pronounced essay-eye — a nod to our roots in college essays and AI.
ESAI teaches students how to think, write, reflect, and articulate their story—rather than doing it for them. ESAI focuses on:
- Identity discovery
- Pattern recognition
- Story development
- Opportunity matching
- Mapping their interests, values, strengths, and moments
- Turning everyday experiences into meaningful stories
Ethical AI means using technology in a way that protects authenticity, reinforces integrity, and supports—not replaces—human thinking.
ESAI was not built to replace human thinking, writing, or voice. Full stop.
Instead, ESAI encourages deeper reflection through sideways questions and thought-provoking prompts with firm guardrails that ensure students remain the authors of their own work.
Our tools are intentionally designed for using AI responsibly by:
- Preventing essay generation
- Keep students as the sole author of their work
- Prioritizing guidance over generation
- Supporting revision through reflection, not rewrites
- Preserving each student's authentic voice
- Aligning with academic integrity standards
ESAI is for anyone learning how to translate experiences, interests, and values into clear, compelling stories, especially when they’re navigating applications, transitions, or what comes next.
College Applicants
- High school students, typically juniors and seniors
- Non-traditional applicants
- Transfer students looking to apply to a different institution
- Students applying to graduate school and other advanced programs
Internship Seekers & Early Career Candidates
- College students preparing for internships
- Recent graduates building résumés through additional experience
- individuals transitioning a personal brand into a professional identity
In today’s admissions landscape—and in an early career market transformed by AI—students need more than strong grades, high test scores, or polished résumés to stand out. Storytelling is the one element that technology can’t replicate. It reveals the human qualities behind the achievements: a student’s voice, character, motivations, challenges, and growth.
Admissions officers consistently say they want to understand who a student is, not just what they’ve done. Storytelling becomes the bridge between qualifications and identity, helping students communicate their purpose and potential in a way that feels genuine, memorable, and uniquely their own. ESAI gives students the structure and confidence to express these elements authentically for college and career.
Brandi is ESAI’s voice guide. Instead of typing prompts, students can have real conversations that help uncover their interests, motivations, and experiences. Brandi listens for patterns and helps translate everyday moments into insights students can use for college applications, internships, and early career opportunities.
Using ESAI
ESAI helps students move from blank page → clear story. Through guided prompts and conversations, ESAI helps students:
- Identify meaningful experiences
- Recognize personal themes and patterns
- Strengthens their writing and storytelling with feedback
- Structure ideas into strong narratives
- Refine language while keeping their authentic voice
Students still write their own work — ESAI simply helps them think more clearly about what to say.
Almost every student feels this way at first. ESAI helps students realize that meaningful stories often come from ordinary experiences — jobs, hobbies, friendships, challenges, interests, and everyday moments. By identifying patterns across these experiences, students begin to see themes that can become powerful stories.
Yes. ESAI helps students translate their experiences into clear professional narratives that can be used for:
- Resumes
- Interviews
- Internship applications
- Career opportunities
Brandi and ESAI can also help students identify opportunities aligned with their interests and strengths.
Talking is often easier than writing, especially when you're trying to figure out what you want to say. Brandi helps students think out loud, explore ideas, and uncover stories they may not recognize on their own.
Through conversation, ESAI identifies patterns and helps translate them into insights students can use for applications, interviews, and career opportunities. Sometimes the best ideas come in conversation, not on a blank page.
ESAI offers a free tier to get started with core storytelling tools. Premium features like Brandi and BrandID unlock advanced guidance for crafting your narrative. Visit our pricing page for current plans and what each tier includes.
ESAI offers both monthly and annual subscription options for students who want access to premium tools and features. You can upgrade, downgrade, or cancel your plan at any time. Changes to your subscription take effect at the end of your current billing period. For full details about billing, cancellations, and refunds, please review our Refund Policy.
Safety & Ethics
ESAI helps students move from “I don’t know what to write about” to “I know exactly what my story is.” Thought-provoking questions and prompts guide them through brainstorming, meaning-making, structure, and revision, all while keeping their voice intact.
ESAI assists in the writing process by:
- Helping students to identify and articulate their experiences
- Structuring essays with clarity
- Providing feedback that strengthens their writing
- Making the process less overwhelming
- Mapping their interests, values, strengths, and moments
- Turning everyday experiences into meaningful stories
No. ESAI is designed to support student thinking, not replace it. The platform helps students reflect on their experiences and structure their ideas into stronger narratives. Students remain the author of their work. ESAI simply helps them discover what makes their story meaningful and how to communicate it clearly.
ESAI focuses on helping students generate ideas and structure their own thinking. Because students write their own work, the final content reflects their individual voice and writing style.
Yes. Protecting student data is a core priority for ESAI. For details on how we store, protect, and manage data, please review our Privacy Policy.
You can review our policies here:
School Partners
Absolutely. Schools, nonprofits, and universities partner with us to give students access to our tools. Learn more about partnership options that fit your institution.
Both K-12 schools and higher education institutions can implement ESAI across their student population. High schools can introduce ESAI during the college advising process, while colleges and universities can use the platform to support internship placement and career readiness.
Designed to support students at different stages of their journey, ESAI is organized into two primary tracks:
- The College Track is designed primarily for high schools helps students discover and articulate their story for college applications. Students learn how to reflect on their experiences, identify patterns in their interests and activities, and translate those insights into stronger essays and application narratives.
- The Career Track, created for college students, focuses on translating those same identity insights into professional opportunities. Students learn how to position their experiences for internships, interviews, and early career roles.
Because both tracks use the same underlying methodology, students build a consistent storytelling framework that evolves with them — from college applications to internships to their first job.
ESAI gives schools a scalable, ethical way to support every student, not just the ones who can afford outside help. Schools who partner with ESAI receive:
- 24/7 student access to guided storytelling and opportunity exploration
- administrative visibility into student engagement and progress
- school-wide consistency in how students are taught to reflect and express their story
- ethical AI tools that train students in ESAI’s methodology so they can develop these skills independently over time
- scalable support for large counseling caseloads
- enterprise pricing that allows schools to lock in access for their student population
The outcome is a more confident, empowered student body that understands how to translate their experiences into meaningful opportunities.
Let's be honest: counselors are stretched thin. ESAI gives structured, equitable support to all students, while freeing up counselors to focus on higher-impact conversations. The result: better support for students and more time back in counselors’ schedules.
- give every student structured support for storytelling and applications
- track student progress and engagement in one place
- reduce time spent on repetitive essay and brainstorming sessions
- support large caseloads without sacrificing quality
- focus more time on high-impact advising and mentorship
ESAI is trusted by leading admissions officers and universities who share our commitment to expanding access and elevating student voice. We collaborate directly with them to shape a more inclusive, ethical, and student-centered application process.
Our storytelling frameworks are built around what admissions teams value most: authenticity, clarity, reflection, and genuine personal growth. By helping students uncover and articulate their real stories, not AI-generated ones, ESAI strengthens applications in ways that align with modern admissions best practices.
We regularly share student stories, product updates, and research insights on our blog and social channels.
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