At ESAI, we help students tackle one of the most stressful challenges of high school: the college admissions process. From choosing the right narrative to polishing essays, there is a lot of pressure to get it right, and for many families that often means turning to private coaches who charge thousands of dollars. The reality is that this kind of support simply is not accessible to everyone. AI offers a new path forward, one that lowers costs and makes it possible for more students to access the help they need and deserve.

AI Can Make College Admissions More Affordable

Private admissions coaching has long been priced as a luxury, creating a system where only a small group of families can access personalized admissions guidance. ESAI tools are designed to make the core functions of admissions coaching more affordable and efficient:

• 🚫 Hours of brainstorming sessions ; ✅ ESAI’s Idea Generator helping to uncover strong essay topics based on students’ inputted experiences
• 🚫 Multiple rounds of expensive edits ; ✅ ESAI’s Clarity and Tone Checker to help polish writing so it reads smoothly and authentically
• 🚫 Hiring consultants to map identify the ideal major; ✅ ESAI’s Major Mentor to align interest and strengths with future goals

All of this is available through ESAI’s platform starting at $5,500/year for organizations and $249.99/year for individuals, compared to the thousands that private coaching typically requires. The goal is not to replace the valuable perspective of counselors but to ensure that every student has affordable access to the same kind of high-quality support.

AI Can Give Counselors and Schools Back Their Time

High school counselors juggle overwhelming caseloads, sometimes in the hundreds. There’s rarely enough time for personalized essay feedback at scale. ESAI was built with this challenge in mind by a former College Advisor and a former Graduate Dean. When viewed as a first line of defense for college admissions support, ESAI allows counselors to devote their time to other essential aspects of the role that often go neglected. For schools, nonprofits, and college prep organizations, AI can mean stronger coverage, less burnout, and more efficient use of limited resources.

Ethical AI Admissions Practices Can Be Learned Through Certification

Responsible use is one of ESAI’s guiding principles. We see AI as a tool that should strengthen a student’s voice, never replace it. To make that possible, adoption has to be shared across the whole community—students, parents, and educators all play a role in how these tools are used. Our certifications are designed with that in mind. They give families and schools the knowledge to adopt AI in ways that are ethical and supportive. We also point to resources like The AICA, which “empower[s] college counselors with the knowledge and tools to ethically harness the transformative potential of Artificial Intelligence (AI) in their crucial work with students”.

AI as a Step Toward Equity in College Admissions

At ESAI, our goal is simple: to help every student put their best story forward. We believe admissions should reflect potential, not privilege. By making support more affordable, giving counselors and schools the time they need, and offering certifications that teach responsible use, we are creating a fairer path for families everywhere. With thoughtful adoption, AI does not replace the human side of admissions, it strengthens it. And when used this way, it can open the door for more students to be heard, understood, and given the chance they deserve.